A newbie on her way to become a Digital Marketer.

Whenever someone hears digital marketing there’s this one name that strikes immediately whether it’s on Google or on any social media and that is DIGITAL DEEPAK. The very man who has not only been my inspiration but also made me believe that there’s a huge market out there that is waiting to be discovered. Ever since I enrolled into this internship I have just been waiting to learn. 

To start with, I am Tushti Bhatia a CA DROPOUT, post graduate and an entrepreneur. The foremost thing that I learnt while entering this field was to never stop learning and always be the most brilliant version of yours. Deepak sir said when you turn your passion into profession it never gets boring. I have been passionate for reading books and that is how I got into the field of reviewing and that led me into this field of BOOK MARKETING. I saw tones of loopholes and the struggles that authors face after publishing that I decided to start off with my own venture back in 2015. I have worked with a lot of bestselling authors and have helped them reach heights, it was quite enthralling but something just dint felt right and I knew this is the time to broaden my horizon and to dive into the vast sea of knowledge and gain some.  This internship will not only help me reach my professional goals but also that’d make me a disciplined person and the quench that I have of learning new things I hope it gets fulfilled. I have been studying from digital Deepak from the past 2 years, from reading his mails to buying courses from him and mugging them up like bible I have done it all and it turned out quite beneficial from me and whatever lil knowledge I have gained, I give the credits to my master. I have not been able to attain excellence and this internship shall help me achieve it.

About Digital Deepak

DIGITAL DEEPAK is a name that needs no introduction and the name itself denotes perfection. Deepak Kanakaraju is a Digital Marketing Consultant from Bangalore, India. He is also an Author, Speaker and Trainer in the field of Digital Marketing. He trains students, professionals and business men on Digital Marketing

In our very first assignment we learnt some great things. For starters every individual who’s doing this internship has to start off by -

1.   Writing your goal down: Mine’s is to ace into the field of Digital marketing, not only I wish to know the knick knacks of it but also have a deep understanding of the topic.

 2. Improve your communication and sales skill: not only these two plays a major role in getting clients but also helps your client to make you believe in the product you are selling.

THE GOLDEN RULE: LEARN, DO, TEACH.

This is a method that has been taught and implemented and passed on from generations to generations. When we were in school, teachers taught us first and took weekly unit tests just to see how much we have learnt and perhaps coz it helps us memorize faster. The same way every week we will be given assignments that we supposed to learn, do it on our own and we will be assessed on the implementation.

FINDING THE GOLD:

As the population and economy rises, the number of problem rises too and as the problem grows, we have to come up with their possible solutions too. The market and problems are ever expanding and with that there are N no of prbs that needs to be addressed.          

There’s a whole other market that is yet unexplored. All we gotta do is to find that one thing that can make us the KING of the market.

FIND ONE NICHE AND EXCEL IN IT:

It is very important to know what trade you want to excel in and be the Master of it.

GLOBAL ECONOMY:

The key points that has to be kept in mind while studying global economics Is that:

1 .     The avg age of india is between 27-28 and it is very doable to make money.

2 .     Debt creates money.

3 .     Deflation of money supply happens when people start repaying debts

4 .     In recession the stronger companies survive whereas the weak ones close down

5 .     Economy of a country goes up when the average age of country goes up, people tend to spend more in such conditions.

                    

What exactly is DIGITAL MARKETING

Because of the never ending needs of humans, a lot of products have been designed, launched and come into existence to fulfill those needs. Now how do we reach out to the audience and make them aware about the products that are available in the market? This is when Marketing plays a big role. Earlier buyers and sellers traded via market but as technology’s improving, there’s no need to have any physical existence as everything’s going digital.

Every consumer’s trying to save time and energy hence their buying pattern’s changing. The consumers have shifted their buying means from non-internet channels to online channels. When marketing of a product meets the technological advances it is provided to go global, that is called digital marketing.

Digital marketing’s nothing but the amalgamation of market plus technology.

Integrated digital marketing

Now that you know what marketing is, the main question arises? HOW TO SELECT YOUR NICHE?

As sir told us, it is very important to find out what your calling is. It is very important to find out what your PASSION is and in which field it lies and if you combine it with the topping of some TALENT (Which I know we are full of) and MARKET OPPORTUNITY, we have got what it takes to be Amazing.

The 3 major niches right now there are is HEALTH, MONEY and RELATIONSHIP.

HOW THE FUNNEL WORKS:

1

1. 1. Move the free line.

    2.  Build trust through the funnel. 

33. make the funnel automated.

44.    Build relationships an automation

55.     Get 1 lakh people at the top of the funnel to get 100 people of the bottom of the funnel

 6.  Build brand ambassador

What I learnt from this Assignment:

1.     All is well when you sell

2.     Always follow the golden triangle – learn, do and teach.

3.     Be a marketer first

4.     Follow one niche and excel in it.

5.     Niche is nothing but a combination of PASSION, TALENT n MARKET OPPORTUNITY.

6.     The best known will always beat the best

7.     Building your personal brand is important and you have to put your content out. Never fear of standing out and stop trying to fit in.

8.     Content creation leaves a footprint on internet and the more you do it, more you get the recognition.

Believe in you and show your character/personality on SOCIAL MEDIA.