Thursday, 26 March 2020

Online Millionaire Summit - 2020 "Your Path to become a Digitial Marketer"

Are you stuck at your home because of the lockdown? Are you free too with absolutely no work to do, no place to be at and spending your precious time scrolling down fb and insta watching useless memes?

Well because of this pandemic Covid 19, we as en entire human race have been blessed with ample free time in hands and a great internet connection, thanks to JIO. With the power of internet we can sit and work from any corner of the world and the opportunities internet has given us to earn money are splendid.

Now the question is, do you know HOW TO EARN? YOU WISH TO TAKE YOUR FIRST STEP IN BUILDING A MULTI-MILLION EMPIRE BUT DON’T KNOW HOW TO PROCEED?

Well then, I am here to guide you. I’ve sailed in the same boat once my friend and had it not been my mentors, I wouldn’t have know what I want to do with my life either.

My friend introduced me to the world of Internet and opened a gate of opportunities for me but sadly when it comes to having a deep understanding about the niche, the internet was not much of a value. 

While it helped me understand the overview of Digital marketing but it failed to guide me where to start from. It was all so haywire.

I spent hours and hours just to find who’s been ruling the industry and there it was, in front of me defining their success stories and how they impacted millions of lives with just one laptop and a zest to change the world.

But there’s this one question in my mind again, who amongst them is genuine and who would guide me?

Coz everyone I came across had great reviews, changed more than 500+ lives, were an expert in their niche. Except for one, everyone talked about ONE NICHE in which they excelled in, everyone of them just claimed that their NICHE is the way to earn. Everyone I came across just made me even more confused. I felt like giving up.

I tried to step into their shoes and thought. If I were one of the Digital Marketer, why would anyone choose me over anybody else? Then I found the question to my problem. In my field whenever any Debut Author launches a book, they look out for someone who can teach them from scratch and guide them from A-Z and that is how I segregated fake from the real ones. Another attribute that made me choose the ones I am studying from is the fact that they all have some real-life experience.

I realize why most of the people who are so eager to take their first step usually pulls themselves back when they don’t get the desired results, coz they don’t get the desired results they thought they’d get.
They really wish to start but it’s a real pain to plan a way and to place your trust in someone.
I have been through all of it and you, my friend need not to go through it. It is very easy to start your Digital Marketing journey. I trust very few pros when it comes to learning and I have found some of the best courses that are AVAILABLE for free till 31st and you can enroll in them straight away.


But why would you listen to me at the first place? Lemme tell you something about myself. I am Tushti, a digital marketing aspirant. Working with bestselling Authors from the past 5 years and now that I wish to scale up my business I thought this would be the perfect time to stop procrastinating and scale up my business. Coz of my freelance career I built my own house, bought my own car before turning 24. It has not only helped to have a stable career but also made me my own boss and an inspiration for many.

The problem that learning ONLINE COURSES and working digitally solves is:
1.       It helps you consume meaning content.
2.       Helps you earn financial freedom
3.       Makes you your own boss and not someone else’s slave.


Now that you know how to take your first step, time’s here that you know who the PRO’S are.

As the modern problem requires modern solution and what if I tell you that there’s a SUMMIT happening that too ONLINE where all the PRO'S are going to come together and teach you right from the basics?

All the speakers of the summit are the gems and the experts of their niches. Many of you may not have come across these faces but I am sure you will learn a lot. They all started from scratch and the same will teach you during the summit. The Pro’s includes Deepak Kanakaraju, Avi Arya, Digital Pratik, Gaurav Madaan, Kulwant Nagi, Ritoban Chakrabati, Siddharth Rajsekhar, Moonis Ali, Mubaid Syed, Gopal Krishnan, Sorav Jain, gaurav Gurbaxani, Sanjau Shenoy, Dev Gadhvi, Pardeep Goyal, Amit Mishra, Antony Chacko, siddharth Pal, Karthik Venkat, Fahem Ahmed, Satish Bala, Nishkarsh Sharma, Roshni Dhal, Srijan Bhardwaj, Gaurab Borah, Mukund Jha, Vidya Ravi, Nick Arora and Ankit Singla.

Now let me tell you how this summit is going to be different and what you are going to learn. It’s a new concept where it is easy for you to attend the summit from the comfort of your homes without needing to spend on travel, hotels. And you will get the step by step blueprints to take some action and get some results.

You will learn concepts like Dropshipping, Blogging, Print-on-Demand, E-Commerce, Affiliate Marketing, You Tube, Digital Agency, Online Courses, Virtual Summits and Personal Branding.

Now you will raise a query that if we are getting so many things in one basket, the cost will be very high. But no let me tell you the pricing is far less as compared to an offline event. The knowledge which will you get is priceless. It will cost around Rs. 997 and the event will commence from April 14’2020 till April 18’2020.

Ok now if you are satisfied that the event is going to be different and cost effective, you will ask me hey Tushti! Why it is worth it to attend the online millionaire summit.

So friends let me brief you some of the key take aways from the event.
  •       The focus will be on implementation rather than only the information. You will get only the practical stuff which you have to execute further.
  •       No travel expenses needed, attend from home.
  •       Value is more than the price.
  •       Learn from the experts.
  •       Watch anytime from anywhere.
  •      Live QnA Calls within the Facebook group with the summit hosts & speakers from time to time for clearing your doubts.

So guys, what are you thinking? Go and grab the opportunity. Are you a doer or a thinker? You might be incurring an Opportunity cost by not spending your bucks wisely.

Register to grab this opportunity before its too late.

Online Millionaire Summit - 2020





Sunday, 15 March 2020

Creating my Ideal Customer Avatar.

Understanding what my target audience is:

While our first assignment was pretty much understanding about the basics, 2nd assignment will help us in understanding what our customer’s base would be.
Before you start, let us take a quick recap of what we learnt in the first class:
1.     What exactly is Digital marketing
2.     How to ‘Find the gold’
3.     Understand what the Golden triangle is
In this assignment, we will be talking at length about what these concepts are and how they will always stand tall and make sense in our career.

GOLDEN TRIANGLE – LEARN, DO, TEACH


Whatever we learn, our ultimate aim is to grasp it so well that we can implement it in our real lives and if time comes we should have the potential to teach someone. That is what the ULTIMATE PURPOSE of the golden triangle is – to help understand things in a much fun way.


Now the question that arises in anyone’s mind after reading this is: WHY SHOULD IT BE DONE THIS WAY ONLY?


Let me take a classic example from my life and explain it to you in a fun way : let’s just go in the past and reminisce our school days. Back then when I was in 2nd standard my Maths Teacher taught me BODMAS rule and being a chatterbox I was so busy in gossiping with my newly made friends that I just grasped about 20% of what I was taught and even before I could understand and apply it to solve the complex problems that I was given up as homework, the teacher left the classroom. To save my ass, I immediately rushed to the most studious kid of our class and asked her to explain the concept to me. Not only she just taught me but also made her fundamentals clear by explaining it to someone who was in dire need of some explaining.


This is how the Golden triangle works- whenever you learn something, make sure you teach it to someone. Whenever you teach, you understand things in a better way.


MISTAKES ARE FUTURE BENEFITS –




In following this approach you might fail tones of times. You might stumble; you might face a lot of hurdles, might commit some mistakes too but ALWAYS REMEMBER ‘the mistakes you make today are the benefits that you will get the value of in the near future'.


We humans are constantly put in a lot of pressure by outside factors that we often quit even before starting it. In this generation and age where everyone’s depicting their picture perfect perfection, we constantly fear of the mistakes that we might make in the process. Always remember, never try to be perfect in short term and never be afraid of making mistakes. Do not hesitate to take the first step and once you take it, just focus on doing things. Everyone has to start somewhere and that first step you take will take you to where you wish to be, nobody’s perfect and the ones who tells you they are, believe me they are just bluffing. In the process of becoming something all you have to do is to ‘CREATE VALUE FOR OTHERS’.


You are going to makes mistake, you just have to make sure that every step you take in the process of becoming something,  become the very best version of your own self.

HOW TO BECOME A GOOD MARKETER?

GAIN EXPERIENCE – 


When I first started sending out my marketing proposal I was not that great in turning a potential client into an actual client. As time went by, I realized I need to learn too many knick-knacks of actually running a business and one of the biggest skill that was very important to excel at was to be a very good conversationalist.

 I had to make sure that I was able to paint a vision for their product and how I’d make their book a bestseller. Believe me, before I got into this trade I always thought of myself as a very confident, suave and an excellent conversationalist but reality hit me hard. Then I realized what was the reason behind such a big difference, the fact that the conversation that I had before was with my friends and the comfort level that we guys share is something that I lacked with my clients.

I realized what my problem was and the solution was right in front of me.

‘If I could not converse well 1-1 then how can I converse with 1-many’.
Well to be an excellent marketer I have to make sure that I become an excellent communicator. 

Everything else can be taken care of, be it writing blog posts, mailers, communicating to my audience via mailers if I just learn to address them as a friend and not as their mentor.

Deepak sir asked us while reading his mails; do we feel that he is talking to us directly? And I realized, YES INFACT HE IS.



WHY IT IS IMPORTANT TO BE AUTHENTIC TO COMMUNICATE BETTER?

Deepak sir quoted ‘people are tired of fake people with social persona and everyone’s attracted to someone real’.

Have you ever seen influencers on social media promoting the products they are paid heavily for but have you ever questioned them whether they believe in the product? If you do you’d realize 90% of the influencers out there would not swear or stand for the authenticity or words they tend to make us believe viz-a-via their campaigns.
There’s a very thin line of character differentiation between fake and genuine influencers and that is their CREDIBILITY AND ATTRACTIVENESS.

As an example, I see Deepak sir In positive light.

Deepak sir helps people become what he is today. He always stands on his grounds and make people believe in the products he sells. His USP is that he himself became a brand first n he leads people by giving people his own example.
For me he is a classic renowned example of an authentic influencer who believe in their product and help you reach where you wish to reach.
What we learnt here – as an influencer you should make sure that you talk about the issues that matter without thinking about the response you might get from your audience. Having a voice that is heard is important.

Now the main question arises: WHO IS A BETTER MARKETER?


PEOPLE WITH MORE LIFE EXPERIENCES ARE BETTER MARKETERS. 

That’s right. You need not to have professional degrees or know tones of things. Strange no. for starters, what matters is that how well can a person who you trying to sell your product or services too, connects with you and if you a person who could just help them relate with you at some level, they are all yours.


To gain new life experiences you have to make sure that you TRAVEL, LEARN NEW LANGUAGES AND TRY NEW THINGS ALL THE TIME.

You need to find out who your audience is and as Deepak sir quoted, ‘if everyone is your audience, then no one is your audience’.
Now you must be thinking how to find out who our target audience is, the answer is simple. Here’s when ‘Customer avatar’ comes to your rescue.

HOW TO DEFINE YOUR TARGET AUDIENCE?

We need to figure out and differentiate our target audience on the basis of DEMOGRAPHICS and PHYSIO-GRAPHICS data.

While in Demographics we figure out ‘WHO’ our buyer is where as Physiographic defines ‘WHY THEY BUY IT

Demographics include gender, age, income etc

Physio graphic includes lifestyle, social class, attitude, beliefs etc.

So how do you write to your customer avatar?




1.     You have to write in a way that it addresses to one customer at a time.
2.     Connect with them 1:1. Make sure you address them as if you writing to a friend and they should connect with you on some level.
3.     Understand what your customers needs is try to address the elephant in the room.
4.     Emails and messaging are mediums that are way too powerful than any social media. Make sure you write it in such a personalized way that it seems like you are conversing to them 1-1
5.     The 1st sentence you write has to be strong than the headline, 2nd sentence should be stronger than the first and so on. Headline>1st sentence>2nd sentence>3rd>4th. The message you are trying to convey via your article should be written in a way that it speaks to the audience.
6.     You might feel awkward sometime while extracting information from your Customer, you need not to feel awkward. Awkwardness’s an indicator of learning.

When you make your customer avatar, make sure you FOCUS ON CENTRE AND NOT ON THE BORDER.

*CENTRE FOCUS – YOUR IDEAL CUSTOMER.


Now that you know how to identify your ideal customer via your customer avatar survey, let us start the journey of knowing what he/she would look like. Creating the buyer’s persona is just the first step.

Make sure you create a questionnaire that figures out what our customer’s needs and desires are, you have to dive deep and find out as much as you can about your customer.

‘WHENEVER YOU LEARN SOMETHING NEW, IT IS GOING TO CHALLENGE WHAT YOU ALREADY KNOW’


Now that we have all the key points of creating our customer avatar, I made out a questionnaire and sent it across to my CUSTOMERS and the IDEAL buyer persona for my service looks like this:





Fictional Name: Tashu

Age: 25

Gender: female

Location: Ahmedabad

Education: post graduate

Annual income: 5 Lakhs PA

Live with: parents

Own a house: yes

Own a car: yes

Occupation: owns a business

Spend her day in: studying, researching, learning and working

Do you feel your education was worth the money you spent? Yes

Where do you see yourself after 5 years? As an entrepreneur who makes 1 Crore PA.


This is what my ideal customer’s persona looks like. 

Buyer persona’s nothing but a niche that you select things from the pool of sea and things that you can sell/promote.

As a service provider we have to focus on our target customer and create the best of our capability and create value for money.

So now that you know how to create a customer avatar, prepare yours and post it in the comment section.

Saturday, 7 March 2020

A newbie on her way to become a Digital Marketer.

Whenever someone hears digital marketing there’s this one name that strikes immediately whether it’s on Google or on any social media and that is DIGITAL DEEPAK. The very man who has not only been my inspiration but also made me believe that there’s a huge market out there that is waiting to be discovered. Ever since I enrolled into this internship I have just been waiting to learn. 

To start with, I am Tushti Bhatia a CA DROPOUT, post graduate and an entrepreneur. The foremost thing that I learnt while entering this field was to never stop learning and always be the most brilliant version of yours. Deepak sir said when you turn your passion into profession it never gets boring. I have been passionate for reading books and that is how I got into the field of reviewing and that led me into this field of BOOK MARKETING. I saw tones of loopholes and the struggles that authors face after publishing that I decided to start off with my own venture back in 2015. I have worked with a lot of bestselling authors and have helped them reach heights, it was quite enthralling but something just dint felt right and I knew this is the time to broaden my horizon and to dive into the vast sea of knowledge and gain some.  This internship will not only help me reach my professional goals but also that’d make me a disciplined person and the quench that I have of learning new things I hope it gets fulfilled. I have been studying from digital Deepak from the past 2 years, from reading his mails to buying courses from him and mugging them up like bible I have done it all and it turned out quite beneficial from me and whatever lil knowledge I have gained, I give the credits to my master. I have not been able to attain excellence and this internship shall help me achieve it.

About Digital Deepak

DIGITAL DEEPAK is a name that needs no introduction and the name itself denotes perfection. Deepak Kanakaraju is a Digital Marketing Consultant from Bangalore, India. He is also an Author, Speaker and Trainer in the field of Digital Marketing. He trains students, professionals and business men on Digital Marketing


In our very first assignment we learnt some great things. For starters every individual who’s doing this internship has to start off by -


1.   Writing your goal down: Mine’s is to ace into the field of Digital marketing, not only I wish to know the knick knacks of it but also have a deep understanding of the topic.

 2. Improve your communication and sales skill: not only these two plays a major role in getting clients but also helps your client to make you believe in the product you are selling.


THE GOLDEN RULE: LEARN, DO, TEACH.



This is a method that has been taught and implemented and passed on from generations to generations. When we were in school, teachers taught us first and took weekly unit tests just to see how much we have learnt and perhaps coz it helps us memorize faster. The same way every week we will be given assignments that we supposed to learn, do it on our own and we will be assessed on the implementation.

FINDING THE GOLD:
As the population and economy rises, the number of problem rises too and as the problem grows, we have to come up with their possible solutions too. The market and problems are ever expanding and with that there are N no of prbs that needs to be addressed.          

There’s a whole other market that is yet unexplored. All we gotta do is to find that one thing that can make us the KING of the market.


FIND ONE NICHE AND EXCEL IN IT:
It is very important to know what trade you want to excel in and be the Master of it.

GLOBAL ECONOMY:
The key points that has to be kept in mind while studying global economics Is that:
1 .     The avg age of india is between 27-28 and it is very doable to make money.
2 .     Debt creates money.
3 .     Deflation of money supply happens when people start repaying debts
4 .     In recession the stronger companies survive whereas the weak ones close down
5 .     Economy of a country goes up when the average age of country goes up, people tend to spend more in such conditions.
                    
What exactly is DIGITAL MARKETING


Because of the never ending needs of humans, a lot of products have been designed, launched and come into existence to fulfill those needs. Now how do we reach out to the audience and make them aware about the products that are available in the market? This is when Marketing plays a big role. Earlier buyers and sellers traded via market but as technology’s improving, there’s no need to have any physical existence as everything’s going digital.
Every consumer’s trying to save time and energy hence their buying pattern’s changing. The consumers have shifted their buying means from non-internet channels to online channels. When marketing of a product meets the technological advances it is provided to go global, that is called digital marketing.
Digital marketing’s nothing but the amalgamation of market plus technology.

Integrated digital marketing


Now that you know what marketing is, the main question arises? HOW TO SELECT YOUR NICHE?

As sir told us, it is very important to find out what your calling is. It is very important to find out what your PASSION is and in which field it lies and if you combine it with the topping of some TALENT (Which I know we are full of) and MARKET OPPORTUNITY, we have got what it takes to be Amazing.
The 3 major niches right now there are is HEALTH, MONEY and RELATIONSHIP.

HOW THE FUNNEL WORKS:

1
1. 1. Move the free line.
    2.  Build trust through the funnel. 
33. make the funnel automated.
44.    Build relationships an automation
55.     Get 1 lakh people at the top of the funnel to get 100 people of the bottom of the funnel
 6.  Build brand ambassador



What I learnt from this Assignment:

1.     All is well when you sell
2.     Always follow the golden triangle – learn, do and teach.
3.     Be a marketer first
4.     Follow one niche and excel in it.
5.     Niche is nothing but a combination of PASSION, TALENT n MARKET OPPORTUNITY.
6.     The best known will always beat the best
7.     Building your personal brand is important and you have to put your content out. Never fear of standing out and stop trying to fit in.
8.     Content creation leaves a footprint on internet and the more you do it, more you get the recognition.
Believe in you and show your character/personality on SOCIAL MEDIA.

Saturday, 22 September 2018

Book Review - One Year Of Stand Up Comedy Journey In India by Dr Jagdish Chaturvedi.

BLURB : 

When Jagdish Chaturvedi, a doctor-turned-innovator-turned-author, could not balance his schedule effectively to perform as an actor, he chose to transition from theatre to a comparatively less schedule-intensive art form - stand-up comedy.
This book is about the first year of his transformational journey, and it delves into several aspects of being a successful comedian, such as the process of writing jokes, delivering them, promoting a show, branding oneself, understanding the audience and even rescuing the show.
What are the challenges? How do you overcome them? How much can you earn and how can you sustain it on a regular basis? What are the key learnings to take from bad experiences? What shouldn't I do?
This book shares raw experiences of a growing stand-up comedian and includes a separate section that provides valuable advice from seasoned and experienced stand-up comedians. This book aims to be a struggling comic's answer to all unanswered questions with the hope to help accelerate their journey towards faster growth as a stand-up comedian.



REVIEW : 

This is the only Indian book on stand up comedy. There’s a beauty about Jagdish sir’s book, is he writes about his success and failures in such a witty manner and inspite of all this, leaves you pondering with such great preachings which is worth remembering and that can be imbibed and followed to succeed. As different people are exploring new and different fields, we are getting several new options of undiscovered and new fields to explore, one such book is ‘one year of standup comedy’ which talks about Dr Jagdish’s journey of exploring stand up comedy for the first year. What's unique is that everything that no one would share is written very honestly. Things like how to come up with jokes, make money, save a show when no one laughs and how to grow as a comedian. The frank and direct way of narration feels like a friend is sharing important tips. Around 40 established comedians from India also share their advices in between sections of the book. This is a must read for anyone who wants to try comedy and explore the profession of Stand-up comedy. So stand up, buy this book, read it and do comedy more efficiently.

RATING :
4.5/5

Thursday, 20 September 2018

Book Review of The Benefits of Failing Successfully: 10 Hidden Benefits of Making Mistakes And Failing by Dr Jagdish Chaturvedi.

BLURB : 

 In this book, Dr. Chaturvedi shares ten personal anecdotes of mistakes and failures and gives a perspective of his interpretation, where he positions failures as a part of the process rather than a definitive outcome. Explaining with humorous caricatures and situations, he demonstrates numerous benefits that arise from such mistakes, why they are important and how they have helped him shape his career.
Even though the mistakes and failures made by Dr. Chaturvedi may appear trivial and in-significant when compared to those faced by many others in the general population, they highlight the principles of a very unique and positive perspective that may be applied in mistakes and failures of greater magnitudes as well. This book may serve to be food for thought for many who believe that failures are detrimental and that they should be aggressively avoided and not embraced. It may change their minds to think about failures as steps towards success, by showing how key insights from these failures can be used to empower new skills and opportunities.




 REVIEW :

We live in a world where people boast about their success and doesn’t even share a bit of their failures that they have seen or faced while reaching where they are today, and that is what we get to know ( their success stories ) in those books that they write in the name of memoir or Autobiography. Kudos to the author for being brave and writing about his failures in such an amazing and humorous way that you could actually relate to it. Well to start of with the cover i actually liked it that much that i picked up only because of its bright colors and the illustrations itself caught my attention. I read the blurb and within a minute i was reading this book with rapt attention. I got the best of lines of wisdom by the one liners that the author has shared as 1-2 liners, it is par excellence. The illustrations goes well with the context and the best part of this book is, this book can act as an inspiration and can be read by all the age groups. This book is an ode by the author to all those people who are not afraid of failing and are proud to fall only to rise and soar higher, all over again. This book can actually be considered as one Real ‘self help’ book. You can read it as many times as you want and you won’t get bored and this is what the beauty of this book is. No grammatical errors, no errors.
Go for it without even looking at the price.

RATING : 5/5
 

Wednesday, 19 September 2018

Book review of Investing Medical Devices - A Perspective From India by Dr Jagdish Chaturvedi.

BLURB : 

In this book, the authors share their experiences, anecdotes, insights, and failures while inventing and commercializing medical devices in India. The objective is to give entrepreneurs, designers, engineers, and clinicians a realistic expectation of the time, money, coordination and teamwork required to develop and launch a medical device in India.

The book includes a special ‘How-I-Do-It’ section and detailed appendices that form a reference and resource handbook to guide budding entrepreneurs. This book also includes a new “Advice from the Experts” section, which shares the key advice to young innovators from 23 industry experts.

The book is a recommended read for all healthcare professionals, entrepreneurs, and students who want to be successful in the medical device innovation space.




REVIEW :  

In daily life, we come across a lot of people who are researching upon different medical inventions to help the mankind, and i have never ever come across such a wonderful  book that talks about invention in such an easy and broad way. This book describes an entrepreneur’s entrepreneurial journey and this book is an asset for the entrepreneurs who are trying to enter the healthcare market and try something for their own. The author has brilliant described the process, his personal experiences and easy way to enter this market and to create a product on their own keeping the complexities and India’s environment in mind. What i really liked about this book is the easy going narration and i got to know something about a field and product which was totally new to me. The book is simple without any grammatical mistakes, simple cover and it goes well with the book. This book is a sort of self help book, so it might please the masses but it will surely appeal to the larger audience who are trying to break the shell and get out of their comfort zone and so something for the society.

RATING : 
5/5 

Friday, 14 September 2018

Book Review of Daredreamers-A start-up of heroes by Kartik Sharma and Ravi Nirmal Sharma

BLURB :
 India’s first start-up of superheroes with a mission of saving lives is here to kick ass. Rasiq is riding the highs of life thanks to his successes as an investment banker. But his arrogance soon gets the better of him and he ends up losing everything he holds dear. Managing to salvage only his grit from the wreckage, Rasiq reboots his life and teams up with five uniquely talented superheroes to start a rescue venture DareDreamers. These superheroes Nick: a crazy inventor; Halka: an inhumanly strong man; Arjun: a champion shooter; Natasha: a Bollywood stunt-double; Dr. Vyom, a medical Sherlock Holmes; and, of course, Rasiq: the mastermind combine their unique talents to deliver spectacular rescue operations. Their skyrocketing success, however, comes at a price an enemy hell bent on tearing down their fame and reputation.Will DareDreamers defeat its wily adversary? Or will it become yet another failed start-up?Treachery, action and adventure come alive to make DareDreamers a page-turner.

REVIEW :
As soon as i saw this book on bookstore, i couldn't resist myself to pick this book up. the cover was so intriguing and attractive that i just picked it up without even going through the blurb. after reaching home the first thing i did was to read the blurb and i just couldn't stop myself from diving in further. Rasiq's story is not only compelling, its beyond excellence. The book is about an IIT, IIM and a guy who is full of life and ambitions Rasiq who joins the harsh corporate world after completing his studies, within 48 hours of his joining he realises where his destiny has got him into and he gets a taste of hardships that he will be facing as an employee. Though his professional career prospers but his real life starts getting hampered and that is when he realises that he is just not meant for this job and this is the time to follow his true calling and the idea of Daredreamers shapes up. The authors has beautifully described the pros and cons of both being a employee and entrepreneur. The Characters involved makes this book read-worthy and the way they have penned the story around them, makes it read worthy. I just felt the first part as compared to the second and third is quite slow and could have . been a little better only if the author could have omitted the love story of Rasiq and his girlfriend a bit. This book surely has some grammatical errors. The cover goes well with the blurb and story. this book turned out to be a fantastic read and my favorite character was Narad.

 RATING : 
This book should be picked by every book lover across, this book deserves a place in your bookshelf. 
4.5/5